Blogging for Dollars in Business 2.0 Magazine –Key Facts


It’s true, I have paper magazine subscriptions that I actually read.  I read tech magazines as they provide me with confirmation of what I already read on the blogospere, or summarize information with additional facts. Of course, paper is still helpful when I don’t have internet access –I’ll spare you the details of when and where that is.

I really enjoyed reading the article “Blogging for Dollars” on page 65 of this Sept 2006 issue.  Here’s the highlights:

  • Michael Arrington is picture smoking a cigar while money if flying around –(Valleywag had way to much fun)
  • It mentions the TechCrunch parties (I did photoblogs for Naked and August).
  • 1.5 Million regular readers to TechCrunch.
  • TechCrunch earns $60,000 in ads a month.
  • Boing Boing gets $1 Million a year in Ad revenue (Split between 4 people).
  • Web Advertising will grow 50% to 23 billion by 2010.
  • The average cost of an Ad is $8 per 1000 impressions.
  • 50 Million Blogs and growing (That doesn’t include many social sites like MySpace).
  • A new blog is launched ever 2 seconds.
  • 71% of Americans have Internet access at home.
  • Americans age 13-24 spend moretime online than using TV (That means Web is the primary medium for adults at work, and for their kids at home).
  • Federated Media has a strong model, and an aggressive eight person sales team (see bud James Gross if you need help).
  • Average CPM (Cost per 1000 impressions) is $8, the aim is to get $20 to $30 dollars CPM.
  • 36% of TechCrunch readers spend more than 40 hours per week online.
  • More than one-third of the TechCrunch audience e have a salary of $100,000.
  • 12% makes more than $250,000.
  • Arrington make $50,000 from the August Techcrunch party (and I got a ton of traffic).