This is going to be a personal post, which is rare for this blog. This weekend, I’ll be celebrating my one year wedding Anniversary! This year I accomplished a handful of goals at work, hit some milestones in my career, and traveled more than any other year, 2005-2006 has been great to me. The best thing has been coming home to my beautiful wife every evening. As a best friend, she’s supported me in everything I do, and even attended some geek events at my pressing. I hope to pay her back, not just for going to geek events, but for the dinners, listening to me yammer, and all the times you’ve reminded me to take the trash out before … Continue readingOne Year Strong!
I’ve been taking some heat lately for my lack of writing skills. I try to get my ideas out quickly, and as a result, I don’t get to spend as much time on them as I would want to. I do hope that the lack of skill will be made up by trying to read and understand the larger ideas, concepts and my passion for Web Strategy. I see a two phase approach: 1) I’ll try harder 2) If I bother you so much, you can unsubscribe. Let’s make a deal, I’ll start with 1, and if I’ve failed you, you do 2.
Got this silly email from Chris, his MySpace page has a lot of warmth. Chris is in his 20s, and MySpace is how he networks with his peers, he send me the following email: You know you live in 2006 when… 1. You go to a party, sit down and take MySpace pics. 2. You haven’t played solitaire with real cards in years. 3. The reason for not staying in touch with your friends is that they don’t have AIM/LiveJournal/MySpace. 4. You’d rather look all over the house for the remote instead of just pushing the button on the TV. 6. Your evening activity is sitting at the computer. 7. You read this list, and keep nodding and smiling. 8. … Continue readingYou know you live in 2006 when…
This in from Brian Oberkirch, he’s using Social media to help others, doing my part to get the word out. Friends of the Slidell Hurricane Damage Blog: I’m sure that the Katrina Anniversary has you stirred up about many of the issues we all worked so hard on last year. I wanted to update you about two new disaster communication projects I’ve started. If they interest you, please help me promote them or ping me to get involved, send me ideas, etc. Your help was key last year to so many of my neighbors finding out what was going on in our little town. We couldn’t have done it without you, which is sort of the point of social media, … Continue readingBlogs and Social Media used for Disaster Relief
As a customer of Factiva, I was very pleased to have a conversation with the product teams, I was invited to a concall with the product managers located both in Bay Area to New Jersey. I expressed my needs to find tools that will help me to monitor the blogosphere and all other kinds of ‘participant produced’ content –it’s a big task. We talked about long tail vs influencers, impact of audio, video, and the impacts on corporate reputation. We talked about active listening and reporting, and how you need both, to date, I’ve yet to see a tool that can do both well, but when I do, I’ll tell the whole world. A few days ago, I forwarded them … Continue readingFactiva, A company that listens, and then listens more
It’s interesting seeing what other people read in Feedreaders, in a way, it’s their ‘lens’ to the world. We created a public Feedreader for our industry (that anyone can use) and we’ve aggregated all of the RSS feeds that we could find (I’m sure it’s not complete) and add to it as names are added to the wiki we created. I talked to some folks before about exporting that OPML to create a meme tracker or for analytics, anyone have more info on tools that can do that? Have you seen Robert Scoble’s Feedreader? He says he trusts 100 people to deliver him the trusted news without the hype. In a way, you could think of it as a representative … Continue readingPublic Feedreaders, Meme Trackers
I work at a big company, (our reported headcount is larger than the employee base of Microsoft or Google combined) but my mission is to think small. What does small mean? It means that every single voice is important, and so is every customer. It means that every customer has specific needs and no too alike. It means that there are real people behind those forums, blogs, and trouble tickets, both at our company and customers. I’m listening to the marketplace. I teach the right people in our company to listen. I want to have individual conversations with people using the web. I teach the right people in our company to use web tools to have these small conversations. It … Continue readingI’m Thinking Small.
Steve Rubel wrote three ways to ride the Long Tail: 1) Rethink reach Be very granular, think small, individuals matter and influence others. “Marketing” by “Markets is dead. 2) Fund niches To me this really means cultivate, harness and encourage communities. I’ve quite a bit of thoughts on Community Marketing, view all my thoughts on the subject. 3) Demand more from media Linking to individual content producers is not enough, enterprise media needs to become, interact, and mesh with the participants Ok, here’s my additional points: I’ve included four and five: 4) Align your workforce Line up the right people in your organization to have discussions with each hair on the long tail in your community. Employees (just like consumers) … Continue readingMore Ways to Ride the Long Tail –Four and Five
Jeff Pulver has a nice list of Internet TV shows, I expect this list to triple by the end of year. The barriers to create online content are pretty low, and will continue to drop. The Consumers are becoming Producers. “Somewhere between the world of professionally “produced” TV shows and personal video blogs lies the world of what can be best described as “TV Shows Only Available on the Internet.” I’m keeping an eye on Internet TV, I’ve written a few other things (and taken video) of what the future could be.
How do you Pitch to a Blogger? It’s pretty simple, you don’t. I get pitched to blog about products via email, comments, and in person. People send me free products (I even got a nice bag of alcohol) and some companies treat me like a web industry analyst. “Pitching” is a horrible term to use for communicating with someone that you’re trying to build a relationship with. It means you ‘throw’ something at them, and you hope they catch it. So rather than pitching, Instead, build a real relationship with bloggers, be their advocate, listen to them, talk to them, build a community. Once you achieve this level of trust you can have real and trusted conversations. Customers and bloggers … Continue readingHow do you Pitch to a Blogger?